Facebook:
Facebook ads are targeted clickable ads that look similar to organic Facebook posts or stories. The posts are pay-per-click (PPC) in which Facebook charges you a set price every time your ad is clicked. In order to set up a post, you need a Facebook page. There are a large number of targeting options, such as location, demographics, interests, behaviours, etc. You can choose to post your ads as a post, story, messenger or through their audience network (some of Facebook’s partners).
Instagram:
Instagram's ads are similar to Facebook ads, and as such you must have a Facebook page, as well as an Instagram business profile. You can have the same targeting options as Facebook ads, and they are also PPC. There are five types of ads on Instagram:
1) Photo Ads;
2) Video Ads;
3) Carousel Ads
4) Slideshow Ads
5) Stories Ads.
SHORT ANSWER: YES.
Social media advertising is a fast and affordable strategy for more traffic. It gives immediate results and can be targeted towards users who are more likely to purchase your product or service. It is also an effective way to promote brand awareness and boost credibility. However for the best results we recommend a hybrid approach using our search engine optimisation services.
There is no number set in stone for the amount to spend on social media marketing. The cost is calculated through number of clicks you are after, cost per click, and your social media agency’s hourly charge. At SEO Advantage our social media services only includes Instagram and Facebook ads, which make our services much more efficient and affordable than a standard social media agency.
For more information contact one of our social media marketing specialists.
A social media marketing company helps build a digital strategy for social media platforms such as Facebook and Instagram. Their social media experts find and target your ideal target audience, which can help you can grow your business through an increase of leads and sales. Working with a social media marketing company takes care of everything for you, letting you focus on your business.
As a leading social marketing agency in Melbourne, we offer the following social marketing services:
- Facebook advertising
- Instagram advertising
- Content marketing
- Remarketing
...and more. If you're looking for great results that will grow your customer base or generate more clients, get in touch with our team today!