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Text ads that appear on the search results page. This is the best ad format whether you're looking to generate leads, boost sales or increase site traffic.
Banner ads that appear across different Google-owned platforms. It is most suitable for raising awareness and consideration.
Product listings ads that appear on the Google Shopping tab of the search results page. This is suitable for online stores with a sizeable product inventory
Video ads that appear during YouTube videos. Similar to display ads, it is most suitable for raising brand awareness, but with an interactive and direct approach.
A goal-oriented campaign utilising a variety of different ad formats. This is the best option for small businesses with a tighter budget to generate leads or sales.
Banner or video ads used to re-engage users that have previously visited your website. Combine this option with other ads campaigns for maximum results.
PPC (Pay Per Click) is a type of digital marketing in which advertisers will charge a fee each time their ad is clicked. This varies from webpage banners to suggested articles. The most common is paid search results, such as Google Ads or Bing Ads.
Google Ads, previously known as Google AdWords, are clickable ads in the search results, which look similar to an organic search result. It is displayed above organic search and Google My Business results. It has multiple targeting options including keywords, locations, user behaviour, etc.
If multiple businesses are bidding on the same keyword, Google will create an auction to determine which ad is shown. This is decided through two factors: maximum bid and quality score.
PPC:
PPC has a fee every time someone clicks an ad. It can provide very fast results, often appearing immediately after purchase. It can be used as a short-term or long-term marketing strategy.
SEO:
Search engine optimisation is displayed as an organic search result. There is no cost to display or click on the listing, but the results are often much slower than paid search and is seen as a long-term marketing strategy.
For more information contact one of our Google Adwords Management specialists.
As one of the leading Google Adwords agencies in Australia, we offer add-on services to our Adwords Management that can further improve your conversion rate, such as creating landing pages or even a brand new website. This can lower your cost per click on your paid search campaigns, and will help your website bring more conversions.
When you're working with a PPC management agency, you get a whole team of marketing professionals to actively work on your campaign and dedicated to providing meaningful results. An agency can take care of everything for you, letting you focus on your business. This can also be a better investment as opposed to hiring an in-house employee, as you will have a whole team on hand for a fraction of the cost.